The blog
Tips, strategies and news about phone prospecting and B2B sales.
Everything you need to fill your calendar with meetings
Cold calling games for SDR teams: 10 formats, their rules and their traps
A well-designed cold calling game lifts an SDR team's energy without hurting call quality. Ten concrete games with rules, length and rewards, how to choose what you count, the side effects to prevent (rushed calls, gamed dispositions, courtesy meetings) and how prizes are taxed in the US.
By Charles Baldet 12 min read Cold Calling Laws by Country: 14 Countries Compared (2026)
United States, Canada, United Kingdom, France, Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, Spain, Italy, Sweden and Finland: for each country, how B2B and consumer calls differ, consent versus do-not-call lists, legal calling hours, caller ID, call recording, the regulator and the penalties. A summary table first, then each country with its official source.
By Charles Baldet 14 min read Google Voice for business: pricing, real limits and honest alternatives
Google Voice comes in two flavors: free personal accounts (US only) and paid Google Voice for Google Workspace (14 countries). The three editions and their prices as of November 5, 2026, what Voice does well, the limits that slow a sales team down (no dialer, no CRM, texting in the US only, 10 users on Starter) and which alternative fits which job.
By Charles Baldet 10 min read How long should a cold call last? Durations by outcome, with the data
The average cold call lasts 82 seconds, but that average blends 20-second rejections with 6-minute booked meetings. Target duration for each outcome (no answer, voicemail, gatekeeper, rejection, callback, discovery, meeting booked), what Gong, Cognism and RAIN Group measured, and what it means for your daily call volume.
By Charles Baldet 11 min read How to Cold Call CFOs: Openers, Objections and a Script That Speaks Finance
Cold calling a CFO means talking to the one executive who turns every pitch into three questions: what does it cost, what does it return, and when. What CFOs are focused on in 2026, the KPIs they track, the words they use, when to call and when to stay away, how to get past the executive assistant, 3 openers, 5 objections with answers, a short script and the mistakes that end the call.
By Charles Baldet 12 min read How to Cold Call CMOs: Reaching the Buyer Who Knows Every Trick
A CMO spends the week designing messages that grab attention, so they spot a canned opener in three seconds. What CMOs are focused on in 2026, the KPIs they're measured on, their vocabulary, when they pick up, how to reach them when there's no assistant, 3 openers, 5 objections with answers, a short script and the mistakes that end the call.
By Charles Baldet 11 min read How to Cold Call CTOs and CISOs Without Sounding Like an Attack
To a CTO, and even more to a CISO, an unknown caller asking questions about their environment looks like social engineering before it looks like sales. What they're focused on in 2026, their KPIs, their vocabulary, when to call, how to get through without touching the help desk, 3 openers, 5 objections with answers, a short script and the mistakes that get a vendor blocklisted.
By Charles Baldet 11 min read How to Cold Call Founders and Small Business Owners: Calling the Person Who Decides Alone
Founders and small business owners are the only prospects who can say yes on the call itself. They are also the busiest people in their company, with the least patience for a slow pitch. What occupies them, the numbers they watch, when to call, the gatekeeper (often missing), three openers, five objections with responses, a two-minute script and the mistakes that cost you the conversation.
By Charles Baldet 10 min read How to Cold Call HR Directors Without Sounding Like a Recruiting Agency
HR directors are among the most pitched and worst-called decision makers: callers get routed to recruiting, ring during payroll, and forget that HR rarely buys alone. What occupies an HR leader in 2026 (AI, pay transparency, retention), their metrics and calendar, how to get past the front desk, three openers, five objections with responses, a short script and the mistakes to avoid.
By Charles Baldet 11 min read How to Cold Call a VP of Sales: Pitching the Person Who Grades Your Call
A VP of Sales is the only prospect who listens to your cold call the way they listen to their own team's: they spot the technique, they watch the clock, they score you. What keeps them up at night, the metrics they own, the words they use, when to call, how to get past the EA, three openers, five objections with responses, a short script and the mistakes that disqualify you in ten seconds.
By Charles Baldet 12 min read 
HubSpot Calling Limits: Minutes, Pricing, Phone Numbers and Alternatives (2026)
HubSpot's calling tool comes with Sales Hub and Service Hub from the Starter edition: 500, 3,000 or 12,000 minutes a month depending on the edition, shared by the whole account. What each edition really includes, where HubSpot can give you a number, recording, transcription, the power dialer limited to Enterprise, what the tool doesn't do, and the alternatives. Every HubSpot figure comes from HubSpot's official documentation and pricing page, checked on November 5, 2026.
By Charles Baldet 9 min read Is cold calling dead? What the 2024 to 2026 data actually says
Cold calling isn't dead, but it no longer forgives sloppy work. Connect rates, the share of conversations that turn into meetings, how many buyers still take a call: the numbers published by Gong, Cognism, RAIN Group and Gartner, with their date, their sample and what they really measure.
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